Dubai Parks and Resorts announces brand partnerships

His Highness Shaikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, met with representatives from each of the brand partners during his visit to Dubai Parks and Resorts.

Dubai Parks and Resorts has announced an impressive line-up of high profile brand partnerships for the Middle East's largest integrated themed leisure and entertainment destination.
The corporate partners are Dubai First, Etisalat, PepsiCo, Mastercard, and McDonald's in category exclusive partnerships for the next five years. His Highness Shaikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, had earlier met representatives from each of the brand partners during his visit to Dubai Parks and Resorts.
Raed Kajoor Al Nuaimi, CEO of DXB Entertainments, the owner of Dubai Parks and Resorts, said: "It is a privilege to partner with brands that are renowned both regionally and globally, who support our vision to grow the family leisure industry and change the landscape of leisure and entertainment in the Middle East."
Dubai First is the official financial partner of Dubai Parks and Resorts. The partnership has also named FGB as Dubai Parks and Resort's official banking partner providing a wide-range of financial products and services for the destination. As part of the partnership, Dubai First and Dubai Parks and Resorts have announced the launch of a co-branded Mastercard credit card that offers card members exceptional rewards, benefits and service throughout the destination.
Designed to meet the different needs of a diverse customer base, the cards will be available in World and Platinum variants. The 'Dubai First - Dubai Parks Amazing Card', will offer card members exclusive and incredible savings on admission tickets, F&B and merchandise. In addition to the robust suite of savings, card members will also enjoy valet parking and Q-fast at the park delivering both exceptional value and a superior experience for the card member.
Etisalat is the official ICT and digital solutions provider of Dubai Parks and Resorts, and will continue to work closely with Dubai Parks and Resorts to deliver a seamless and engaging guest experience using omni-channel customer interactions through mobile devices, web portals, RFID wristbands, smart kiosks and digital signage.
PepsiCo is the official beverage partner of Dubai Parks and Resorts offering the full range of the company's Pepsi-Cola portfolio. As part of the partnership, PepsiCo will have the exclusive rights to serve various cold drinks across the parks and restaurants managed by the parks.
Mastercard is the official payment solution partner for Dubai Parks and Resorts. The partnership will see value benefits for all customers spending on Mastercard within Dubai Parks and Resorts. McDonald's UAE has teamed up with Dubai Parks and Resorts as the official quick service restaurant. The flagship restaurant will be located in the Riverland French Village. Growing its restaurant network across the UAE, the branch will be the first in the UAE to be fully designed to complement the medieval theme of the French Village.
- rohma@khaleejtimes.com