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Dubai Tourism unveils unique experiences

dubai - They are aimed at creating unforgettable local experiences for visitors and ensuring repeat visitations

Dubai's Department of Tourism & Commerce Marketing (Dubai Tourism) has announced the launch of a new set of initiatives aimed at creating unforgettable local experiences for visitors and ensuring repeat visitations.

The end-to-end 'Only in Dubai' set of initiatives are part of ongoing efforts to further strengthen Dubai's tourism offerings and build upon the key pillars of Dubai's Tourism Vision 2022-2025.

The revised strategy has set a target of welcoming 25 million visitors annually by 2025, and make Dubai the most visited city in the world.

"While our world-class propositions and experiences showcase the diversity of the destination offerings and provide segment-based preferences for tourists, we are working closely with our partners and stakeholders to curate, create and deliver personalised end-to-end experiences," said Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing.

Dubai Tourism will develop the end-to-end 'Only in Dubai' experiences with the help of the emirate's agile and responsive ecosystem, featuring collaborations with partners in creating specialised programmes, activations and authentic one-of-a-kind experiences.

- rohma@khaleejtimes.com