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Dubai welcomes first 25hours hotel

Dubai will soon be home to the first 25hours Hotels property outside of Europe, as AccorHotels and the Dubai World Trade Centre (DWTC) announce the regional debut of the German hospitality brand with a 434-room property in DWTC's One Central development.
The property will become the largest 25hours Hotel worldwide, when it opens by 2020. The 25hours Dubai Hotel will become the first upscale addition to an existing 1,210-room cluster of AccorHotels' economy and midscale brands at the DWTC complex.
"The 25hours Hotel for Dubai is an exciting first on many levels. Apart from being our first destination outside of Europe, it is the first development in cooperation with our partner AccorHotels and will be the largest hotel for the brand. At the moment we are at a stage where we are learning a lot about a new market and culture, as we hope to cope with the regional climate. 25hours Dubai Hotel will be a unique hotel reflecting the spirit and international attitude of Dubai," said Christoph Hoffmann, CEO of 25hours Hotels.
Helal Saeed Almarri, director general of the Dubai World Trade Centre Authority, said that the the addition of the 25hours hotel in Dubai is reflective of the strategic approach that One Central has taken towards its careful selection of product partners that will come together synergistically to further strengthen and underscore Dubai's attractiveness to international corporates and regional businesses.
"One Central's distinctiveness lies in its ability to equally deliver a powerful lifestyle value proposition with an eclectic diversity across its hospitality and entertainment portfolio, along with DWTC's core Mice sector propositions," he said.
The smart upscale hotel will feature a mix of modern rooms and suites with culturally-conscious design elements. With a focus on soulful dining concepts, guests at the 25hours Dubai Hotel will also be able to enjoy specially curated meals at two specialty restaurants, a lobby café and rooftop dining venue. The dining concepts will join 25hours Hotels' portfolio of international restaurants, including the rooftop concept at 25hours Hotel Bikini Berlin, which not only enjoy tremendous popularity locally but have also become regular hangouts for guests.
Olivier Granet, MD and COO of AccorHotels Middle East & Africa, said: "Dubai is a dynamic and fast-paced city, which continues to grow as a leading destination for global travellers. With its international appeal and bustling energy, the city embodies the spirit of one of our most dynamic concepts. With this, 25hours Dubai Hotel will not only become a flagship property for the brand but also an iconic property within the Middle East."
- rohma@khaleejtimes.com