Electronic retailers lead in loyalty

According to new research by global loyalty experts ICLP, 48 per cent of electronics retailer shoppers felt valued, compared to just 35 per cent for sporting goods shops, 34 per cent for fashion retailers, and 27 per cent amongst supermarkets.
Shoppers at electronics retailers, also said that they feel more appreciated if they're a regular customer, with 50 per cent agreeing that they felt appreciated. Sporting retailers came in at a close second with 42 per cent, ahead of fashion retailer's and supermarkets.
And 33 per cent of customers at electronics retailers said that their shopping, payment, and delivery preferences were remembered, compared to 23 per cent for sporting retailers, 21 per cent for fashion retailers, and 15 per cent for supermarkets. 1 in 3 shoppers at electronic retailers felt that their rewards were tailored to them.
Meanwhile, 27 per cent of fashion shoppers said that rewards were personalised to them, with 26 per cent for sporting retailers, and 13 per cent for supermarkets.
Rewards are also being used to encourage recommendations. 38 per cent of electronic retailer shoppers say that they are rewarded for recommending the brand to someone else, compared to just 29 per cent for fashion retailers, 29 per cent for sporting goods and 12 per cent for supermarkets.
Again, electronics retailers led the way when it came to customer care with 55 per cent of their customers saying that they trusted brands to put things right quickly when things go wrong. This compares to 44 per cent for fashion retailers, 42 per cent for sporting retailers, and 38 per cent for supermarkets.
Finally, electronics retailers also took the crown for best use of personal data. A total of 60 per cent of shoppers at electronics brands said that their personal data was used in ways that benefitted their shopping experience, compares to 42 per cent for fashion retailers, 39 per cent for sports goods, and 31per cent for supermarkets. - business@khaleejtimes.com