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Emaar exhibits Burj Dubai in Milan

DUBAI — Emaar Properties PJSC, the world's number one property developer, recently took part in Wallpaper's Global Edit 10th anniversary exhibition along with Giorgio Armani, renowned architect Zaha Hadid and a host of design talent from 10 countries worldwide.

The exhibition ran alongside the famous international furniture fair Salone de Mobile that is held in Milan annually and is one of the most significant events on the interior design and furniture calendar. As developers of the iconic Burj Dubai, the tallest tower on completion in 2008, Emaar created an installation within the Armani/Teatro that exhibited a 3 metre model of the tower and described the tower's architectural design.

Exhibiting alongside the Armani/Casa, the home interiors collection designed by Giorgio Armani, its hotels and resorts partner, Emaar took the opportunity to promote one of the world's first Armani hotels which will be housed in the record breaking tower. The Armani Hotel Dubai will set new standards of luxury in the region and will be synonymous with the ultimate lifestyle experience. In addition to the hotel, there will be 144 luxury residences also designed by Giorgio Armani, featuring a dedicated line from his Armani/Casa home furnishings collection.

Mohamed Ali Alabbar, Chairman of Emaar Properties, while attending the event said: "Wallpaper's Global Edit exhibition offers the perfect setting to display the Burj Dubai tower not only as history in the making, but to show the design of the Burj Dubai and the historical and cultural influences that have been combined with cutting edge technology to achieve a high performance building which will set new standards for the industry worldwide and which will become the model for the future of the city of Dubai."

"We are pleased to work together with Giorgio Armani at prestigious events like Global Edit and look forward to our growing relationship as we progress with the roll-out of our unique worldwide collection of luxury hotels and resorts," Alabbar added.

With the help of the internationally renowned architect Zaha Hadid, Wallpaper's Global Edit event transformed Armani's famous Teatro into an extraordinary exhibition; mixing original design talent from 10 countries — including Austria, the Benelux countries, Brazil, Canada, India, Japan, Scandinavia, South Korea, Spain and Turkey. Wallpaper's editors took the best undiscovered design talent from each region and provided it with its own space or forum within the exhibition. The overall look of the exhibition was tied together cohesively by Zaha Hadid's startling futuristic installation.