Epson plans more investment in UAE and Saudi Arabia

Consumer business is very strong for the company in both the Gulf markets, says Jason Whiley, Director of Sales EPSON at Gitex Technology week

Epson plans to invest more in the UAE and Saudi Arabia to strengthen its team and service offerings despite the fact that Gulf governments face budgetary challenges, its top official told Khaleej Times.
"We have ambitious plans to grow and that's the reason we are investing in terms of people, services and products in the Gulf countries specially in the UAE and Saudi Arabia," Jason Whiley, director of sales, Epson Middle East, said at the recently concluded Gitex Technology Week.
Consumer business is very strong for the company in both the Gulf markets, Whiley said, adding that Epson enjoys market share of more than 30 per cent in consumer segments.
Both the markets witness year on year growth in sales as well as market share, he informed. "Our growth is almost flat for business segment printers which is good sign as it's not declining," he added.
Talking about consumers' demand and priorities for choosing a printer, he said they look for a combination of speed, printing quality and running cost.
Epson's latest range of Ink Tank System (ITS) printers features the company's revolutionary refillable tank technology, offering an unbeatable combination of convenience and value for homes, home offices and small offices. Print without cartridges at a very low cost.
At Gitex, Epson showcased the latest in home and office printing technology with the Epson Stylus Office TX510FN and the Epson Stylus Photo TX710W at the Smart Home Smart Office concept.
Using its industrial inkjet printhead technology, PrecisionCore, Epson has developed the WorkForce Pro RIPS (Replaceable Ink Pack System) range to offer businesses a series of inkjet products that deliver uninterrupted printing for up to 75,000 pages without the need for a consumables change.
The products are expected to help Epson further accelerate the shift from laser to inkjet within the business printing market.
The Replaceable Ink Pack System has been created to help businesses take advantage of the convenience benefits of a localised printer fleet, but with the predictable costs of a centralised model. Products are also designed to address the impact of printer downtime and maintenance issues within the workplace.
-abdulbasit@khaleejtimes.com