Etisalat deploys smart services to promote innovation

Abu Dhabi - The telco is organising internal seminars on innovation and creativity in building business strategies.

Etisalat has undertaken several initiatives spanning departments to commemorate the UAE Innovation Week.
The telco is organising internal seminars on innovation and creativity in building business strategies. A series of workshops and competitions are also being held for employees to assess their creative skills and enrich the culture of innovation within the organisation.
Abdulla Al Jaziri, chief governance officer at etisalat, said: "The UAE Innovation Week is an important initiative to support the country's National Innovation Strategy and UAE Vision 2021 for building a knowledge-based society. Innovation has always been at the core of etisalat's business operations.
"In view of the country's march towards innovation across vital sectors, it has become a bigger part of etisalat's commitment to adopt new ideas and creativity for our investments in technologies, people and processes."
Etisalat has deployed automated processes to facilitate customer registrations, bill payments and utility payments. New smart registration pads used by etisalat's sales channels allows automation of customer process, including capturing details of Emirates ID, passport and GCC ID, required to purchase services. Etisalat's smart pad currently supports registration for select services including mobile prepaid and postpaid, eLife, and Business Ultimate.
Smart services machines have been installed in major shopping malls across the UAE. The machines help customers conduct various transactions, including monthly bill payments by cash or credit card, utility bill payments for water and electricity in Dubai and Sharjah, as well as customer re-registration.
Etisalat had recently teamed up with the Road and Transport Authority (RTA) and launched the country's first 'Smart Mall', an integrated technology eCommerce service that provides shoppers with an immersive purchasing experience. The first Smart Mall opened at the Mall of the Emirates Metro station, with more to be installed at key Metro stations in Dubai.
The Smart Mall allows customers to digitally explore products and interact with stores in a 3D-enabled format.
In addition, customers can make purchases instantly with Mobile Cashier, etisalat's payment solution. Shopped products are then delivered to the customer's destination.
During Innovation Week, etisalat displayed its smart solutions across business centres in collaboration with partners, including unmanned aerial vehicles, smart home, smart retail and smart health solutions.
- business@khaleejtimes.com