FieldWeb targets $2 million revenue as it focuses on SMEs

FieldWeb, a Field Services Management (FSM) application by CoreField Technologies built primarily for small and medium businesses, is growing at 45 per cent month-on-month. FieldWeb aims to provide SMBs with a value-priced, easy-to-use application with multilanguage support available for all mobiles and that works well on low network configurations.

“Our vision is to build a vertical SaaS ecosystem for the field services industry. We are bringing about a change by digitising the way all small and medium businesses in the Field Services industry manage, generate leads, market, sell, recruit, finance, invoice, get paid, and organise their businesses,” Amit Dhawan, founder and director- FieldWeb, told Khaleej Times in an interview. “Looking at the current scenario and the response of our target customers, we are aiming for $2 million in annual recurring revenue of total turnover in the next financial year,” he added.

FieldWeb is especially designed for business owners to track and manage their field business operations digitally. FieldWeb offers a large set of features such as real-time task scheduling, annual maintenance contract management, accounts management, asset management, customer relationship management, income and expense management, the customer app, report generation, etc. to ensure smooth operations and overall management to optimise field services.

“Our target audience is any field business owner who has field service technicians who go out to the customer’s place and provide services. For example: HVAC, AC Services, RO Purifiers, CCTV & Security, Printer Repair, among others.

Currently, FieldWeb is targeting India and the Gulf markets. In the next phase, we plan to expand in the Indian sub-continent, the USA, Canada, the UK, and Southeast Asia in the coming years.

The Field Services Management (FSM) industry is experiencing several trends that are shaping the overall industry’s landscape.

According to Dhawan, a few of the latest trends are:

Mobile field service: The shift towards mobile solutions continues to gain momentum, enabling technicians to access information, update job statuses, and communicate with the back office all in real time using smartphones and tablets. According to a survey by Capterra, 90 per cent of FSM software buyers are looking for mobile capabilities in their solutions.

IoT and connected devices: The Internet of Things (IoT) has made its way into FSM, allowing for the integration of connected devices and sensors. This enables proactive maintenance, real-time monitoring, and predictive analytics. A new research by Markets and Markets predicts that global IoT in the field service market will reach $5.1 billion by 2026.

Artificial intelligence (AI) and machine learning (ML): AI and ML technologies are being leveraged to optimize field service operations. These technologies can automate scheduling, predict equipment failures, and provide intelligent recommendations for technicians. According to Gartner, by 2025, AI will be integrated into 50 per cent of FSM software solutions.

Augmented reality (AR) and virtual reality (VR): AR and VR are being used to provide remote assistance, virtual training, and interactive visualizations in field service. These technologies enhance troubleshooting, reduce travel costs, and improve the overall customer experience. The AR market in field services is projected to reach $2.6 billion by 2026, as estimated by Markets and Markets.

FieldWeb has robust plans to strengthen its presence in the Gulf markets. “Our initiatives include market penetration through targeted campaigns and partnerships, enhanced localisation to cater to regional needs, proactive customer engagement and support, strategic alliances with local partners, and continuous product development to stay at the forefront of field services management technology,” Dhawan said. “With the increase in the number of clients, we also plan to set up FieldWeb offices in the Gulf markets soon,” he added.