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First Middle East Rolex Tower unveiled in Dubai

DUBAI - Seddiqi & Sons Investment, the real estate arm of UAE timepiece retailer, Ahmed Seddiqi & Sons, on Sunday announced the launch of the Rolex Tower, the first in the Middle East and the only branded Rolex Tower in the world not owned and managed by the watchmaker itself.

The glass-fronted structure, located at the heart of Dubai’s financial district, the Rolex Tower is the result of the 50-year partnership between Ahmed Seddiqi & Sons and Rolex.

Created by Skidmore, Owings and Merrill — the architects behind Burj Khalifa and London’s Canary Wharf — the Rolex Tower offers 25 floors of two- and three-bedroom apartments, including two luxurious penthouses, as well as 31 levels of premium commercial space, and a ground floor for high-end retail offerings. The Rolex Tower’s design, finish, panoramic views and services are hallmarks of its status as a premiere address in Dubai’s business district.

“This venture marks Rolex’s first endorsement of the Middle East’s property sector, and to be entrusted with the Rolex brand is a testament to the company’s collaboration with Ahmed Seddiqi & Sons over the last fifty years. The launch of the Rolex Tower demonstrates our conviction that quality and service are among the most vital considerations whether buying a watch, finding a home, or building a business,” Ahmed Seddiqi & Sons Vice-Chairman Abdul Hamied Seddiqi said.

“More than half a century of working with Ahmed Seddiqi & Sons has confirmed that the Middle East is a key growth destination for the Rolex brand. The Rolex Tower, as the first of its kind in the region, reflects our shared commitment to a lifestyle encompassing precision, elegance and reliability,” Rolex Managing Director Bruno Meier added.

alvin@khaleejtimes.com