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First SouqExtra chain outlet takes shape

DUBAI — The first outlet of SouqExtra!, the new concept chain of neighbourbood super-centres, has started taking shape at Ewan Residences, Dubai, as part of a Dh. 200 million first phase comprising 10 centres across UAE.

Backed by some big names in investment, including National Bonds Corporation, the Lootah Group and Bonyan Holdings, the SouqExtra! outlets will transform the way residents of residential complexes live and relax, stated Mr Saleh Lootah. "Each investor has the experience and value addition that provide a platform to scale new heights in coming months," he said, after the ground breaking ceremony.

At a ground-breaking ceremony, Saleh Saeed Lootah, Chairman, Adel Al Shirawi, Vice-Chairman, and Saleh Abdullah Lootah, Managing Director of SouqExtra! introduced invitees and families from Ewan Residences to the refreshingly different mix of SouqExtra!.

"Today we are giving shape to a concept that will herald a revolution in the lifestyles of several communities," said Saleh Abdullah Lootah. "SouqExtra! outlets are designed to help the community meet their daily needs without having to drive to big centres or supermarkets, while at the same time provide value additions that are not found in supermarkets."

" Our role is to be a community solution provider, apart from being a 'convenient' centre catering to diverse needs," said Mr Shirawi. "SouqExtra! is focused on encouraging community involvement at all levels, be it employment, business or simple self sustained service."