Get ready to be amazed

An exhibitor at a mechanical models pavilion at Amaze Expo 2018 on Thursday. - Photo by Shihab

Published: Thu 22 Mar 2018, 8:14 PM

Last updated: Thu 22 Mar 2018, 10:26 PM

Residents looking for a destination this weekend that will offer them the latest in exciting vehicles, robotics and fashion can make their way to the Amaze Expo 2018.
The inaugural edition of the event will open its doors this weekend at the Dubai International Financial Centre to showcase the world's latest leading innovative and luxury lifestyle products. After Dubai's inaugural edition of the revamped event, Amaze Expo moves to London's Olympia Exhibition Centre from August 17-19.
Amaze welcomed trade visitors and VIP invitees on March 22, before it opens to the general public for two days starting today. The exhibition is open from 3:00pm to 10:00pm on all three days, at an entry fee of Dh20. The event will feature products from a carefully selected 14 categories including: Fine Art, Adventure, Aviation, Digital, Drive, Fashion, Lifestyle, Marine, Off-Road, Ride, Wellness, Kids Lifestyle, Pets Zone, and Woman's World.
Speaking to Khaleej Times, Biju Jayarajan, CEO of Amartze, the organisers of the event, noted the importance of the luxury segment in the UAE, and how consumers opt for a certain lifestyle.
"The GCC is a bellwether insofar the sustained growth of the global luxury market, offering exciting growth possibilities for key industry players and continues to be a major destination for a wide range of luxury brands, while leading the strong performance of the global luxury market. And Dubai, as the region's leading innovation, trade and commerce hub is the perfect setting for Amaze Expo to engage a discerning visitor base of High Net Worth Individuals who seek the exceptional and the unique," he said.
Visitors looking for something unique will be drawn to the Asis Amphibious Boats. With its wheels down, the boats can be driven from your storage area, down a ramp or any beach and directly into the water. Another vehicle that will draw heads is the Revx, an electric motorcycle ready to hit the roads.
AI enthusiasts can also scout out Travelmate Robotics, which bring their first true fully autonomous suitcase that works seamlessly in crowds and doesn't require any extra peripherals. Smart features like omni wheels and a 'follow me' system means that travellers never have to worry about their luggage again. Craft enthusiasts will also be tempted to check out the Ugears stand, which is showcasing a collection of self-propelled mechanical wooden models that visitors can assemble by following the instructions. For residents that are craving a good night's sleep, a visit to Safella is in order. Safella actively works with users to improve their sleep. Decades of neuroscience research have found a unique and proven patented sound technology that re-trains the brain to follow a healthy sleep pattern. The event will also host Narcisa Pheres, a Hong Kong designer and jeweller who will be featuring one-of-a-kind fine jewellery pieces worn by celebrities that have graced several magazine covers, music videos and major Hollywood red carpets.
- rohma@khaleejtimes.com