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Holiday Factory starts Dubai operations

DUBAI — Holiday Factory, a new package tour operator, started its operations in Dubai and promised to revolutionise UAE travel industry with competitive holiday packages.

The company offers competitive and affordable package deals on holidays to 23 destinations in Asia, Europe, Indian Ocean and the Middle East.

The system of affordable package holidays revolutionised the travel industry and has been available to the European and other markets for over forty years. Holiday Factory introduces the concept of mass tourism in the UAE and the company also sees potential in other parts of the Gulf for the middle class segment.

“The concept is not only for the UAE and we want to open more Holiday Factories in Gulf countries,” Irfan Cokovic, board member of Holiday Factory, told Khaleej Times.

Holiday Factory is owned by a German holding company Brainnox Investment & Management Group.

Cokovic, who is also Chief Executive Officer of Brainnox, said the company is planning to move to four other countries in the Gulf region by November.

Dubai will the headquarter of the company and ten more destinations are expected to be added within two years, he added.

The company, at the launch, also unveiled the details of its Summer 2011 brochure which offers a range of package holidays at incredibly affordable prices. The brochures will be available at local travel agencies across the UAE besides their own sales office in Dubai Festival City. It hereby offers the product to all the travel agencies in the UAE.

“UAE is a huge unexplored promising outbound market and we want to capitalise on this growing segment by providing travelers inspirational ideas and user friendly tools for a tailored vacation. There is an ever growing mid-level income group that offers potential for businesses. We studied the market and realised that this segment wants to travel but there weren’t enough affordable options available to them,” Holiday Factory Chief Executive Officer Hakan Bakar said at the news conference.

· abdulbasit@khaleejtimes.com