Infrastructural Work Begins on ADIH Project in
Morocco

The project’s total cost is approximately $1 billion and will be developed on a total area of more than 306,000 sqm.

Porta Moda Marrakesh is an extension to the unique $7 billion Porta Moda concept ADIH launched earlier this year. The project encapsulates the idea of redefining quality of living and streamlined education. The concept’s main elements which will be implemented within Porta Moda Marrakech include luxury living, culture, fine dining, exclusive retail shopping, fashion and design education, renowned boutique spas and resorts, entertainment — all with a concentration of style and fashion. Porta Moda Marrakesh, like all other Porta Modas ADIH intends to launch internationally, is designed to be established as the hub of fashion and style within Morocco and the area surrounding it, given its geographical proximity to Europe and the Middle East altogether.

Fawaz Ali Al Jowder, Deputy CEO, ADIH said: “We have already started the infrastructural work for the last phase of this exciting project in Marrakech. Once this is completed, development work will start immediately after. We have on-board a highly professional team including international experts in master-planning, development and consultancy in the field. We aim to add value to this great destination and help redefine luxury and uniqueness.”