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The company said it would increase its support for the local PC assembly market in the Sultanate through more training events and an intensified channel recruitment plan.
It will raise the number of its Intel product integrators and Intel Premier Providers as part of its regional channel expansion programme, Maan Ahmadie, channel manager for the Middle East Turkey and Africa, told a news conference here.
The company recently held its Intel Channel Conference in Muscat. Ahmadie stressed the emerging opportunities in Oman, adding that the channel programme was part of a series of initiatives designed to offer ground-up support to channel partners.
Intel Channel Programmes help resellers and system builders integrate, service and sell Intel products.
Members, Ahmadie explained, get access to many benefits including technical support, demo products, training, co-operative marketing funds, financial rebates and interactive marketing tools. Intel currently has more than 125,000 channel programme members around the world.
"It is key for us to share information about our recently launched technologies with our channel members in Oman to ensure that they have the information that they need to plan and grow their business," Ahmadie said, adding:
"There are a number of opportunities today for local IT integrators, such as the one represented by mobile computing and the advent of the digital home era."
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