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Apple on Friday began selling the iPhone XR, its newest entry-level smartphone, in the UAE and other parts of the world.
The device, which was unveiled alongside the higher-end iPhone XS and XS Max last month, has been touted to play a key role in driving sales for the US tech giant, thanks to its more affordable price point and bigger screen; it is Apple's second-largest smartphone so far.
In terms of screen size, the 6.1-inch iPhone XR is sandwiched between the 5.8-inch XS and 6.5-inch XS Max, albeit with only an LCD screen, which Apple has called Liquid Retina. It also has a single-lens camera compared to the XS models' dual-lens system.
Apple shaving off some flagship features from the iPhone XR was a move designed to attract more buyers, especially those who are loyal to the brand yet may not be willing to spend as much for the XS and XS Max, which start at Dh4,229 and Dh4,649, respectively.
The iPhone XR, meanwhile, is priced at Dh3,179, Dh3,389 and Dh3,809 for its 64GB, 128GB and 256GB storage capacities, respectively. The 128GB option is seen as crucial as this is widely seen as the most ideal storage capacity, something the XS and XS Max do not have. The XR, though, does not have a 512GB model.
The iPhone XR also shares some key features of the XS and XS Max, including dual-SIM support (nano-SIM and eSIM), a TrueDepth camera up front that powers Apple's Face ID unlocking technology and the new A12 Bionic chip with Neural Engine, among others.
Khaleej Times' full review of the iPhone XR can be read here.
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