ITL Cosmos Group brings Westfalia range to ME

Dr Ram Buxani and Uwe Borho at the agreement signing ceremony in Dubai. - Supplied photo

Westfalia, a pioneering German brand, has made its Middle East debut in Dubai, thanks to ITL Cosmos Group as their Regional Master Distributor for Middle East and North Africa. Westfalia was founded by the Aschermann family in Schwerte, Germany in 1923.
ITL Cosmos Group has launched five categories of breakfast, food preparation, cookwares, kitchen utensils and cleaning products for the Middle East and Africa markets. Made of standard materials like aluminium, steel but made to the exacting German standards, Westfalia products have a 90 year old heritage and plan to expand from kitchen to gardening, tools and others. This new addition to the Cosmos' portfolio of products expands the range to beyond its traditional electronics and textile mainstays as a precursor of things to come.
Uwe Borho, managing director of Westfalia said: "Our products are made of highly standard material like aluminium and steel with the aim of providing satisfactory results to its customers. We are happy to join hands with a company that has over 60 years of experience in this market. We are sure that our quality product and ITL Cosmos' rich market experience will go a long way in making this product a success here."
Dr Ram Buxani, chairman of ITL Cosmos Group said: "Cosmos' consumers who desire German cookware brand at competitive prices can now find them in the Westfalia range of products. We plan to expand the product range soon and also establish a retail network in the region with strong platforms." He also added, "We welcome Westfalia to our fold and we will leave no stone unturned to makes this high quality range of cookware's a success in this market."