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Japanese start-up brings medical technology to Gitex

dubai - Primesap allows athletes to refine their performance and avoid career-ending injuries

The biggest fear of any athlete is sustaining an injury that will keep them from playing the sport that they love, or even force them to end their careers.

However, a Japanese start-up is making waves in the technology sphere through its use of a motion evaluation system that allows athletes to refine their performance and avoid career-ending injuries. Primesap is a Tokyo-based health fitness optimising company, that is currently in Dubai to highlight its products at Gitex Technology Week.

Under the slogan that people must live with dignity, the startup aims to minimise the gap between 'healthy life expectancy' and 'life expectancy', by designing and deploying a sustainable well-aging process that fuses the medical, engineering, and science fields.

"Based on the continuously monitored state of a person's health, we analyse, design and manage the well-aging process," said Takeshi Kimura, founder and CEO of Primesap. "Our service is not just for senior people aging, but also for athletes' sustainable growth."

Kimura also revealed that the startup had recently partnered with Intel to create a motion-evaluation system that helps baseball pitchers improve their performance, and prevent them from suffering career-ending injuries. One of the tool's key components is sensors that record the movements of the athletes, and the other is a tiny but powerful Intel Edison module that analyses the sensor data and produces graphics that identify the motions which athletes need to overcome. Primesap is also working on similar systems for other activities such as swimming and running.

He further explained how many of Primesap's models are integrated platforms, which consist of the Internet of Things (IoT) wearables, cloud computing, and big data and learning. The startup currently has two model solutions called Live Trac and Life Trac. Live Trac focuses on helping athletes with their performance, as well as helping researchers in the medical field by providing them with data.

Life Trac works on monitoring an individual's health especially if they suffer from any medical conditions. Through secure and smart monitoring, the model can alert a medical expert if a patient is experiencing a medical emergency such as a stroke, heart attack, or if they have suffered a fall. The sensors can be placed on a person's bed, in their bathroom, or even carried with the patient as a comfortable wearable. The system can also alert a physician or hospital if the patient requires emergency medical care immediately.  

- rohma@khaleejtimes.com