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Jeema launches new label

Dubai - The label's transparent foil, allows attention to be drawn not exclusively to the label, nevertheless the purity of the mineral water.

 Emirates Refreshment Company (ERC), also known as Jeema Mineral Water, a trusted name in mineral water industry since it was established 35 years ago has launched a new label on September 30 emphasising the pure origin of water. The label reflects the scenery of being in the incredible and breath taking mountainous landscape of Hatta in addition to portraying quality, tradition and purity.
The label's transparent foil, allows attention to be drawn not exclusively to the label, nevertheless the purity of the mineral water. ERC created a label design in which every element is connected to Hatta region, where the water is sourced, whilst ensuring an attractive design for the domestic and international market. The new bottle design allows ERC's honest and nature personality to create a bond with consumers. ERC redesigned the label in order to meet the consumer's expectations for being their first choice and favourite water.
In addition, the label's sharp new look was appreciated by ERC's chairman Abdulla Al Qubaisi and the entire Board of Directors along with the employees who are looking forwards having Jeema's new look introduced to the consumer.