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Khind Group holds Mideast convention

DUBAI - Khind Group, based in Malaysia, held its first major Regional Middle East Sales Convention yesterday at the Intercontinental Dubai.

The group is one of the leading manufacturers of consumer home appliances, audio-visual equipment and air-cooling equipment.

Speaking at the convention, Cheng Ping Keat, chief executive officer of the Group, said: "At present the sales of the company in this region have reached $4 million and on an average, the sales of the company's products have been experiencing double-digit growth since 1999. Although the company started business in the Middle East in the year 1988, and the first order from this region was of $4000, it has achieved tremendous success within sixteen years of its establishment." The company unveiled its latest range of products at the convention,which includes, Plasma TV, DVD player, air-conditioners, refrigerators and a new model of emergency light to be sold under the Khind and Mistral brands. Alongwith its partner, Apex Trading of Dubai, the company plans to capture the local market with the range of more than 200 products and has already opened their representative office in Deira, Dubai. This office will be upgraded to a full-fledged marketing and after-sales support office to serve its 65 trade partners in the region. According to Cheng," Dubai is growing rapidly and this region represents a huge market with 1.5 billion consumers, which can be used as a hub for trading to other Middle East countries and Africa region. Moreover, the consumer spending pattern in this region is gradually on an uptrend, which means greater success in business for Khind and its dealers."

The company sell its products under the 'Khind' and 'Mistral' brands and it is listed on the Malaysian Stock Exchange. The company also plans to advertise its products throughout the UAE and invest 3 to 5 per cent of their sales revenue for brand development and reinforce their position in the market which represents approximately 60 per cent of the company's entire export sales contributions. This Malaysian company is committed to growing its business in the region.