Lab grown diamonds find niche in new Dubai launch

Eviqe Diamonds, a Dubai-based company, has launched its first set of lab grown diamonds. By creating a “made in UAE” certification, Eviqe seeks to solidify Dubai’s role as a leader in the luxury gems market.

Under the patronage of Sheikh Jumaa bin Maktoum Al Maktoum, Eviqe launched a new brand in the diamond industry. This launch marks Dubai as a new epicenter for luxury diamonds.

“Eviqe Diamonds is more than a brand; it’s a movement redefining luxury in a way that resonates with today’s discerning consumer,” says Osama Al Salman, General Manager of Eviqe. “In Dubai, a city of unmatched sophistication, we are proud to introduce diamonds that are as ethical as they are exquisite.”

Eviqe Diamonds’ approach is rooted in three core pillars:

Innovation that Defines Brilliance: Leveraging advanced CVD (Chemical Vapor Deposition) technology developed by Plasmability, Eviqe produces diamonds of exceptional purity and brilliance. This refined single-phase growth process yields diamonds free from visible impurities or growth lines, ensuring a level of beauty and clarity that rivals the finest natural stones. With Eviqe, luxury is redefined through an uncompromising commitment to quality.

Craftsmanship Honored with Precision: Craftsmanship at Eviqe transcends technical skill; it reflects a legacy of devotion to diamonds as icons of rarity and elegance. As the only lab-grown diamond facility worldwide to unite growing, cutting, and polishing under one roof, Eviqe achieves a standard of perfection in each gem that few can match. Every facet is meticulously polished to capture the true essence of luxury.

Itay Ariel, Executive Director of Global Sales at Crossworks, said: “Eviqe Diamonds’ launch in Dubai is more than a debut; it’s the culmination of an ambition to merge advanced technology with unmatched craftsmanship. Together, we are setting a new benchmark in the world of luxury diamonds.”