Landmark Group opens 16th Viva store in Dubai Marina

The Landmark Group has announced the launch of the latest store from VIVA, UAE's first food discounter concept, located at the Landmark Group Tower in Dubai Marina. This is VIVA's 16th store opening since the launch of the homegrown concept only 18 months ago, in February 2018.
Chairwoman and CEO of Landmark Group, Renuka Jagtiani, said: "It is a very proud moment for all of us as we celebrate 16 stores in 18 months, with 5 more VIVA stores planned by the end of this year. The team has worked hard to achieve this growth curve and build VIVA's presence across UAE. By strategically expanding in key residential areas, VIVA continues to drive savings for families and communities in the UAE, offering significantly lower prices for the highest quality products."
The new 6,000 square feet store in Dubai Marina will stock over 1,200 exclusive brands of products, across fresh and non-food categories. This will be the first VIVA store to offer a range of organic foods. The organic range will include fruits and vegetables, 100% sour-dough breads, ready-to-eat fruits and salads, cream cakes and more. With products sourced from over 24 countries, the range offered is 80% of European origin.
"The last year has been an incredible journey for all of us at VIVA. With every store that was opened, we were welcomed with an overwhelming response from the communities in Dubai, Sharjah and Ajman. As a pioneering food discounter in the region, we have had a first-mover advantage and are very pleased to have touched the lives of more than 4 Million customers in our first year of operations, selling over 23 Million products till date. We have gone directly to the sources to procure our products from over 135 suppliers to ensure that we hand-pick the best quality and deliver it to our customers at unbeatable prices. Seeing our store network grow and expand is testimony to every effort made by our multi-tasking team towards our commitment to offering the highest quality at low prices to our customers. With every new store VIVA is improving the shopping experience, reach and driving more and more savings to every day," said Georg J. Fischer, CEO, VIVA, at the opening of the new Dubai Marina store.
- business@khaleejtimes.com