Laure wants to encourage more women to seek out careers in the machinery industry

Even as a child Laure Ashton wanted to do the things that the men did. She knew she was different and willing to challenge herself.

As she grew up, she realised that the kitchen was not going to take over her life. She was determined to find her future outside the comfort of her home in Africa.

After moving to France, Laure began to explore areas of work that most women would shy away from. She was always fascinated by machines and what they could do.

When she moved to the UK, after settling into being a full-time mother and farmer, she then found her calling at JCB, the world’s largest heavy equipment manufacturer. Where she started on the production line and eventually became a member of the Demonstration team and World-Famous Dancing Digger Team.

“I always wanted to break down gender stereotypes,” Laure said during JCB’s new product launch demonstration in Dubai where she was a demo operator in a ton-heavy construction excavator.

“I wanted to speak up for women to react. I do not want women to only be in the kitchen,” she added. “I want women to be out and prove that jobs like construction work are not just for men. We can do it as well.”

“I have always been fascinated by machines and what they can do. I like to show the men that women can do it as well.”

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