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LG Electronics unveils latest OLED TV line-up

Dubai - Incorporating insight from LG's dedicated R&D team, these new OLED displays are 85 per cent slimmer, 20 per cent narrower, and 26 per cent lighter than competing LCD TVs.

LG Electronics (LG) unveiled the company's latest OLED TV line-up at its MEA regional launch event held in Dubai.
The event included a presentation detailing LG's rise to the top of the global OLED industry and how the company intends to use its edge in technology to build on its leading position by offering its customers the absolute best in innovation, technology and design. Guests were also able to hear video endorsements from former director of MBC Action, Iyad Qassem and live endorsements from OLED VIP consumers from the MEA region.
The new LG OLED TV delivers perfect black and colours with an infinite contrast ratio as well as wider viewing angles thanks to its self-lighting pixels. Not only is LG the global leader in advanced OLED technology, but the company has also succeeded in creating an absolutely stunning and stylish curved design for its televisions which will compliment any home.
"The MEA region is a diverse and growing market, and LG sees huge potential here for OLED technology," said Kevin Cha, president, Middle East & Africa region, LG Electronics, at the event. "At LG, we intend to create a new market here for the next step in the evolution of TV. As part of our ongoing commitment to giving users the best viewing experience possible, we are proud to continue leading the way in the next generation of home entertainment through our OLED TV's."
Incorporating insight from LG's dedicated R&D team, these new OLED displays are 85 per cent slimmer, 20 per cent narrower, and 26 per cent lighter than competing LCD TVs.
Though they differ in screen size and stand design, all three models - 77EG9700, 65EG9600 and 55EG9600 - boast stylish, striking profiles and measure just 0.24-inches at their thinnest points. Going beyond mere aesthetics, the curved design is functional, as it ensures that the consumer's eyes are equally distant from each part of the screen. The OLED TV is also able to maintain consistent picture quality from any viewing angle, allowing viewers to enjoy every moment of their favorite show, film or game.
The 77-inch, 65-inch and 55-inch models all feature an Infinite Contrast ratio, 4K ULTRA HD (resolution of 3840 x 2160 pixels), Tru-4K Engine Pro, webOS, 4K 3D+ ULTRA HD and a HEVC Decoder. Completing the viewing experience, the TV's Ultra Surround and smart sound mode is a product of LG's partnership with Harmon/Kardon, ensuring that the consumer is immersed in a rich and high-quality audio experience that perfectly matches the TV's visual performance.
- business@khaleejtimes.com