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LG unveils innovative ad campaign at Deira City Centre
In an innovative branding effort, Al Yousuf Electronics, the exclusive distributors of LG products in the UAE, have made the elevators at City Centre, Deira to look like the LG Side by Side Trim Kit refrigerator. Inside of the elevators has graphics that show the refrigerator's features.
Rakesh Shah, general manager of Al Yousuf Electronics said: "LG has always been known for its innovation and our latest elevator branding effort reinforces this brand image. The LG Side By Side is a premium refrigerator and everyone who uses the elevators in City Centre will gain an excellent idea about this unique LG product."
The LG Side by Side refrigerator was the winner of the "2001 Good Design Product" (Japan) and "1999 Good Design Product" (Korea). LG's Side By Side Trim Kit series sets a new standard in the world of home appliances. Its digital energy saving system detects temperature changes, amount of food stored, frequency of door opening and adjusts compressor and motor accordingly.
A unique bioshield gasket of the SBS prevents mould proliferation and gasket distortion so that food stays fresher for long. The refrigerator has six Internal sensors to control temperature variance, ice dispenser, built-in water filter and a host of other features for the finer details of living. The SBS comes in stainless steel, black mirror, atlantic blue and moon silver finishes.
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