UAE motorists set sights on EVs

Petrol heads across the UAE are increasingly looking at the offerings of the electric vehicle (EV) market, with many saying that they are considering buying one as their second vehicle.

According to new research by digital transformation consultancy, Publicis Sapient, the trend towards more environmentally friendly and fuel-efficient vehicles continues, but concerns about battery range and price will slow the widespread adoption of EVs. The paper showed that 82 per cent of UAE respondents are considering an EV as their next vehicle; whilst 90 per cent are considering a hybrid. The research also found that those in the UAE are more likely than any other country surveyed to pay more for better fuel efficiency. The UAE is also the most willing region to pay more for connected technology features in their next vehicle, although 77 per cent believe the tech they have access to on their smartphone should come as standard.

“The market for electric mobility is growing fast and the UAE is supporting this development proactively,” said Dr. Manfred Braeunl, CEO of Porsche Middle East and Africa.

He explained that the brand has taken many steps towards enhancing the general awareness and perception for its hybrid and electric range on offer. “People adapt if they are convinced that a product meets their needs and expectations. Hence, following our recent launch of our first fully electric car, the Taycan, we focus extensively on providing test-driving opportunities – the best way to showcase high-powered electric motors, instant torque, and multiple accelerations without the loss of performance. Combined with the Porsche-typical quality, a generous driving range and an innovative design, we have proven that Porsche’s E-Performance programme is genuine and directed at the future.”

While the GCC region has been predominantly seen as an oil-based economy for over a decade, renewable energy, clean transportation technologies, concerns about pollution and climate change, and support for sustainable growth are now driving the new economic agenda, with governments fully focused on economic diversification with the introduction of renewable energy sources high on the priority list. The UAE, in particular, aims to cut carbon dioxide emissions by 70 per cent, increase clean energy use by 50 per cent, and improve energy efficiency by 40 per cent by 2050.

— rohma@khaleejtimes.com