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Lotus showroom opens in Dubai

Lotus Cars has shown its commitment to the UAE with the official opening of the brand-new Lotus showroom in Dubai. The Lotus Dubai facility on Sheikh Zayed Road is the result of a partnership with Adamas Motors and offers new and existing customers the opportunity to experience the famous brand first hand in the heart of Dubai.
Officially opened by Marcus Blake, commercial director of Group Lotus and Majid Saif Al Ghurair, chairman of the Dubai Chamber of Commerce and Industry, the ceremony included esteemed guests and senior management from across the Lotus operations.
The new 5,000 square feet Lotus Dubai showroom, capable of showcasing up to 10 cars, opened its doors with the presentation of the range of Lotus vehicles carefully selected and optioned to suit the aspirations of customers in the UAE. On display at the inaugural event was the limited-edition Lotus Exige Cup 430 Type 25 with 3 of the worldwide volume of 25 units making their way to the GCC; the only Lotus 3-Eleven 430 in the Middle East finished in the famous Lotus black and gold livery; and the internationally acclaimed and fastest Lotus production vehicle ever, the Lotus Evora GT430.
Marcus Blake commented: "On behalf of Group Lotus, I welcome Adamas Motors to the Lotus brand, in our 70th Anniversary year. Adamas Motors joins Lotus at a very exciting point in the company's history. With Lotus Cars Middle East and Adamas Motors, we're looking forward to welcoming both our current and new customers in the region to the Lotus brand."
Karl Hamer, chief executive officer of Adamas Motors, said: "We are extremely proud to be appointed as the new Lotus Cars dealer for the UAE. The Lotus DNA fits perfectly to Adamas Motors' business platform, specialising in prestige and performance vehicles and being committed to providing UAE customers with an unrivalled motoring and ownership experience."