UAE retail investors embrace the AI boom, using AI tools to shape their investments

Almost three in four (71 per cent) retail investors in the UAE hold stocks in companies engaged in artificial intelligence (AI) development, a study showed.

A survey from trading and investing platform eToro highlights a broad recognition of AI technology’s potential as a driver of innovation and competitive advantage.

UAE retail investors’ engagement with AI extends beyond the stocks in their portfolio. When asked about their use or plans to use AI tools such as ChatGPT to select or adjust their investments, 39 per cent reported they are already using such technologies. Millennials are at the forefront of this trend, with 40 per cent of 25-44 year-olds already utilising AI technologies. They are closely followed by Baby Boomers and Gen X investors, at 39 per cent and 38 per cent respectively. For Gen Z investors, the proportion drops to 33 per cent.

Highlighting the central role AI could play in future investment strategies, alongside those already using AI tools, a further 52 per cent of respondents also said they are open to adopting the technology to guide or modify their portfolio in the future. This trend defies generational stereotypes, with the older cohorts of investors leading the charge. 60 per cent of Baby Boomers showed a keen interest in integrating AI into their investment planning followed by Generation X (58 per cent). Younger generations show interest at slightly lower rates with 55 per cent of Gen Z and 50 per cent of Millennials saying to be open to trying AI tools.

“Microsoft’s recent $1.5 billion investment in Abu Dhabi’s G42 is a big endorsement of the UAE’s potential as a global AI hub, which is reflected in the survey results showing widespread AI adoption by local investors and consumers, said Ben Laidler, Global Markets Strategist at trading and investing platform eToro.

Ben Laidler added: “The increased investment in these companies is indicative of investor confidence in the AI sector’s continued growth and ability to offer substantial returns in the long term. This also aligns with the UAE’s efforts to position itself as a hub for technology and innovation.”