Mohammed Rasool Khoory & Sons: Diversifying to Succeed

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The company that began with a couple of showrooms in Abu Dhabi and another in Al Ain, now currently boasts 18 branches. The secret to success, Yousef attributes to a number of reasons.

Published: Fri 1 May 2015, 4:49 PM

Last updated: Tue 23 Aug 2022, 2:42 PM

Yousef Khoory, General Manager, Mohammed Rasool Khoory & Sons

Mohammed Rasool Khoory & Sons is a name synonymous with quality, diversity and elegance. The company’s story dates back to the 20th century when a dynamic visionary Mohammed Rasool Khoory decided to explore new opportunities. With an already thriving food business started by his father, the founder of Mohammed Rasool Khoory & Sons opted to enter a new line of exquisite watches and breathtaking jewellery.

"My father was the oldest son and being a visionary gentleman, he wanted to diversify business. This is mainly why he wanted to explore new opportunities and it was because of his farsightedness that the company became associated with ROLEX – an international name of prestige and quality. We have been attached with the ROLEX brand for over 50 years now and the legacy has been handed down to us. Mohammed Rasool Khoory & Sons is purely a family business and is now being operated by our third generation". says General Manager Yousef Khoory.

Talking about the family-owned company, the General Manager comments: "Mohammed Rasool Khoory & Sons is chaired by my older brother Mr. Ahmed Mohammed Rasool Al Khoory, who also represents the board of directors. The company has undergone several phases of business and it is a matter of immense pride to say that we are progressing rapidly and in line with the vision of this great city of Abu Dhabi."

The company that began with a couple of showrooms in Abu Dhabi and another in Al Ain, now currently boasts 18 branches. The secret to success, Yousef attributes to a number of reasons. “We truly have to give credit to our visionary leader Shaikh Zayed Al Nahyan bin Sultan who has given every citizen of the country an opportunity to grow and progress. I can claim without a moment of doubt that we are economically robust and live in a safe environment due to the wisdom of our government as well as very wise investment. The Abu Dhabi government has ambitious plans of expansions and we have also aligned ourselves with this vision in order to grow side by side. I am proud to say that even during the time of recession, we were making profits by 25 to 30 per cent each year from 2007 to 2014.”

In keeping with the family tradition and following his father’s footsteps, Yousef has big plans for diversification. With years of experience working alongside his father as well as working from the company from ground and up; learning every trick of the trade; the dynamic managing director unveiled plans of moving into the F&B hospitality sector. “We are indeed going back to our roots – the food legacy of my grandfather with a modern twist. Initially the business was all about supplying foodstuff to private and government entities, but now we have planned to move into the F&B hospitality industry. This is entirely a new route for Mohammed Rasool Khoory & Sons. We have made agreements with two major entities. One is a big Italian brand called Maranello offering delicious cuisine and possessing pizza patented raw materials. The second is a Turkish brand. We came across this particular opportunity by sheer coincidence. It was by chance that we discovered that one of our school friend’s family owned a 60-year old F&B hospitality business. So we put our heads together and decided to bring the restaurant here in the UAE. There is a huge investment involved behind the restaurant ‘Petek’ and will be opened in about three months time. I can clearly see it becoming the biggest Turkish restaurant across the UAE. In addition to this, we have also officially launched our Sadeen brand of perfumes, which is making rounds across the capital of Abu Dhabi.”

Mohammed Rasool Khoory & Sons has become a name to be reckoned and its success lies not only in quality but also in a coherently unifying approach of the family. By entering the new realm of F&B hospitality, the company has diversified in leaps and bounds; holding strong the promise of continually flourishing in times ahead.