More than 500 influencers, media professionals to discuss developments in influencer marketing

The Jordan Tourism Board (JTB) announced its entry into a strategic partnership with OMNES Media to host the Arab Influencers Gathering, ‘City Talk’, at the King Hussein Bin Talal Convention Centre in the Dead Sea, Jordan.

The announcement came during a meeting held by the JTB with OMNES Media at the JTB's headquarters in the capital, Amman, during which the strategic partnership agreement was signed by Dr Abdul Razzaq Arabiyat, Director General of JTB, and Fahed Aldeeb, CEO of OMNES Media.

Scheduled to be held from October 2 to October 5 2022, City Talk will bring together more than 500 social media influencers and specialists in the influencer marketing industry from different countries of the Arab world to review and discuss the industry’s recent and most important developments. It features 6 panel discussions and 6 workshops, in addition to daily meetings with the most prominent influential Arab personalities in order to come up with recommendations and solutions to many of the issues under discussion.

The gathering will also organise a field tour to a number of tourist facilities and destinations in the Hashemite Kingdom of Jordan, during which the JTB will shed light on the historical, natural and cultural heritage of these destinations, which will provide rich material for the participating influencers.

Arabiyat said: "We are honoured to host City Talk at the Dead Sea, one of the most important tourist destinations at the local and international levels. Organising this prestigious event is in line with the JTB's strategy to support business tourism via the Jordan Convention Bureau by hosting the most prominent regional and global events and harnessing such events in promoting Jordan and its unique tourist destinations.”

The gathering will provide rich content with information and experiences related to the influencer marketing industry through working papers, presentations and panel discussions that will be presented by speakers, exhibitors and participants on many related topics.