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Next phase of First Abu Dhabi Bank brand roll-out in H2

The bank will start to install new FAB signage across FGB and NBAD branches during the coming months.

dubai - Bank will start to install new FAB signage across FGB and NBAD branches

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By Staff Report

Published: Sun 6 Aug 2017, 7:09 PM

Last updated: Sun 6 Aug 2017, 9:15 PM

First Abu Dhabi Bank (FAB) said the next phase of its brand roll-out will be launched during the second half of the year. During the coming months, the bank will start to install new FAB signage across First Gulf Bank (FGB) and National Bank of Abu Dhabi (NBAD) branches, while digital touch-points and communication materials continue to be rebranded.

Abdulhamid Saeed, Group CEO of FAB, said: "While we prepare to launch the next phase of our brand roll-out and continue to visually bring our new brand identity to life, we view this as a very exciting time which represents the transformational new chapter that is unfolding for the bank and for our stakeholders as we grow stronger together."

The bank unveiled a new brand identity earlier this year in May, which includes the new FAB logo and brand platform, 'Grow Stronger'.

- business@khaleejtimes.com

Staff Report

Published: Sun 6 Aug 2017, 7:09 PM

Last updated: Sun 6 Aug 2017, 9:15 PM

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