Brands is set to amass formidable market reach as another flagship store is due to open on March 9 in City Centre Al Zahia, Sharjah. The new store fulfils the company's vision of catering to customers across all seven emirates, whilst simultaneously promoting an opportunity for the popular apparel brand to present merchandise in a unique style that continues to elevate its customers' shopping experience.
Brands is well known for its unbeatable prices; a distinctive feature attracting its wide customer base. However, price does not come at the expense of quality. Its trendy and stylish garments curated for fashion lovers continue to define ingenious fashion trends allowing them to exert influence in the Gulf region. The company opened its first store in Dubai in 2004 and was able to accumulate and develop a strong retail presence across the Middle East within the last decade. Currently, the company has thirty retail outlets strategically located in upscale malls within the UAE, KSA, and Qatar.
The fast-growing fashion retailer continues to triumph despite fierce market competition. Its recipe for success lies in three key ingredients: its ability to adapt to fashion trends, create elegant in-house brands and designs while offering excellent value for money products.
"The upcoming year has numerous uncertainties, but with our strategic approach to business and ability to adapt to emerging market changes, we envisage a spectacular year for Brands. At the forefront of our agenda is satisfying our customers with high-quality apparel at affordable prices," says Dorgham Shaaban, Chairman and CEO of Brands.
Brands seeks to open its doors and launch a 50 per cent discount on all items from March 11 to 13. The company scrupulously ensures that social distancing measures are fully in place in addition to maximising hygiene by placing hand sanitisers all across the store.
Limited-time sales and special promotions are an instrumental component of Brands's strategy. However, the largechain company equally strives to continually price items at affordable and fair prices, which unsurprisingly is the reason behind its success and inexorable word of mouth amongst its clients. "We love surprising people with special sales, but our customers also know that even without sales and promotions, they will always find our prices more affordable than other retailers," says Shaaban.
Shaaban also added, "We have persistently strived to augment our customers' retail shopping by providing them with a seamless experience, great customer service and a wide variety of choices."
Brands' future plan is to expand its market presence in the Middle East and further abroad by accessing global fashion markets. Within the upcoming five years, they aim to open 100 new stores globally.
"With Allah's endless grace and guidance, we will be able to grow and make Brands a leading men's fashion destination at an international level," says Shaaban
In addition to its rapid retail expansion plans, the store also aims to cultivate a strong online presence and redefine the formal apparel e-commerce experience.
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