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In the second quarter, sales grew by 23 per cent compared to the first, while in third quarter the figure increased by another 22 per cent. These sales contributed to the company’s eight per cent increase in global sales compared to 2012 (as at June 30).
Qnet product sales transactions are averaging over 10,000 per month in the Middle East and North Africa as a whole, peaking at 11,200 per month during the second quarter.
“The region currently contributes to approximately 48 per cent of our global sales, demonstrating the popularity of our products and the method of direct marketing in this region,” said Khaled Diab, regional general manager of Qnet.
“We offer a myriad of products designed to enhance and enrich people’s lives, ranging from like wellness supplements to vacation packages and e-learning courses.“
The UAE is not alone in being a growth market for Qnet. Other countries in the GCC are also performing strongly.
Oman topped the ranking with a 42 per cent quarter-on-quarter increase in product sales, followed by Qatar at 30 per cent, then the UAE and finally Saudi at 15 per cent.
Outside of the GCC, product sales in Syria, Morocco and Algeria were showing increases of 78 per cent, 35 per cent and 14 per cent respectively, for the first half of the year.
The top selling products shipped from the company’s logistics hub from Mussafah in Abu Dhabi, include the Swiss watch brand Bernhard H Mayer and the HomePure water filtration system.
Diab explained that Qnet’s HomePure addresses a real need for clean water in the region.
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