Iconic British auto brand enters UAE real estate

Aston Martin, the revered British ultra luxury auto brand featured in James Bond movies, on Tuesday announced its foray into the UAE’s luxury branded residence market.

Dar Global, the London-listed luxury international real estate developer on Tuesday unveiled ‘The Astera, Interiors by Aston Martin’¸ a new beachfront residential development on Al Marjan islands in Ras Al Khaimah.

With a total Gross Development Value of Dh900 million (.£200 million), the project is the first time Aston Martin’s design team has applied its skills to a real estate development in the Middle East region, with the new luxury lifestyle destination building on the successful recent opening of the Aston Martin Residences in Miami and other high-profile design collaborations in the US and Japan.

Stefano Saporetti, director of brand diversification at Aston Martin, commented: “The Astera celebrates our partnership with Dar Global, bringing together two ultra-luxury lifestyle organisations with a shared passion for combining traditional craftsmanship with innovation and cutting-edge design. Marking Aston Martin’s very first real estate collaboration in the Middle East, we are incredibly excited by the emerging luxury destination of Al Marjan Island. The will further elevate Aston Martin’s brand and apply it to a beachfront lifestyle environment.”