Sony seeks to cash in on increased large screen demand

Demand for large screen TVs are increasing rapidly in the region, given the growing appetite for OTT platforms and the shift towards digitized content. Tech majors are increasingly gearing their product launches towards this segment, an industry official said.

“Digital home entertainment is rapidly evolving, shifting to more personalisation and increased digitalisation. We have all witnessed how there is a growing appetite for OTT platforms such as Netflix, Shahid, Starzplay, TOD, Amazon Prime Video and similar, inspiring more people to spend at home coupled with an elevated home entertainment experience. Therefore, with this shift and to nurture the increased demand, we have made it easier for consumer to choose and combine the complete home entertainment package,” Jobin JoeJoe, managing director – Sony MEA, said in an interview.

“At present our aim is to maintain a market leadership in the premium segment and offer unique entertainment experiences across our product categories. Sony’s diverse portfolio across movies, pictures, gaming, and animation enables us to deliver solutions combining best-in-class technologies across our offerings in imaging sensors, Alpha mirrorless cameras, lenses, motion capture and production capabilities in virtual space for cinema professionals,” he added.

The UAE, especially Dubai, has always been at the forefront of embracing new ideas and technologies, making it the first choice to attract professionals in the creative industry and content creators worldwide.