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Sustainability eco-friendly products shine at Paperworld ME

The need for eco-friendly products was highlighted that the recently opened Paperworld Middle East 2017 exhibition, where exhibitors showcased the latest in sustainable products and technologies.
The dedicated stationery, paper, and office supplies trade fair, features 313 exhibitors from 42 countries, and runs until March 16 at the Dubai International Convention and Exhibition Centre.
The international complement includes six country pavilions from Germany, Italy, China, Taiwan, Egypt, and Pakistan, while 28 UAE companies are also on-board, spearheaded by Farook International Stationery, which exports 10 UAE-made paper and stationery brands to more than 90 countries throughout the world.
The event has a marked emphasis on sustainability, underlined by the return of the Green Office Area, a dedicated section showcasing the most eco-friendly products available in the market today. The Navigator Company is among those presenting its latest green paper products, including its Eco-Logical 75g, and Advanced 75g range.
António Soares, The Navigator Company's marketing director, said: "Companies all over the world are looking towards more eco-efficient products and services and the economic growth in the Middle East means that such solutions are key, especially considering that all global multinationals are present in this part of the world. By using Navigator Eco-Logical 75g, buyers are promoting sustainable office paper consumption and can give their names to one of the more than 12 million trees we plant every year."
"Shifting tides in international trade and economic uncertainty over the last 12 months has meant manufacturers of stationery, paper, and office items have had to refocus their export outlook," said Ahmed Pauwels, CEO of Paperworld's organiser Messe Frankfurt Middle East. "The good news is that growth in the global market is expected to come from regions such as the Middle East and Africa, where demand for paper, office supplies, remanufactured printer materials, and stationery is estimated to be worth $12 billion by 2019."
"The consumption of office paper, supplies, school articles, and stationery, is sustained by the strong appreciation for high quality products and brands at Paperworld Middle East, which is further boosted by Dubai's geographical proximity to regional markets," Pauwels added.
Paperworld Middle East 2017 again has a strong Back-to-School element, with Latvian company AmericanKids, DKT from Portugal, and French manufacturer JRK among the dozens of exhibitors launching new school stationery, supplies and backpacks this week.
- rohma@khaleejtimes.com