Apple accused of monopolising smartphone markets in US antitrust lawsuit

The US Department of Justice and 15 states on Thursday sued Apple as the government cracks down on Big Tech, alleging the iPhone maker monopolised the smartphone market, hurt smaller rivals and drove up prices.

Apple joins competitors sued by regulators, including Alphabet's Google, Meta Platforms and Amazon.com across the administrations of both former President Donald Trump and President Joe Biden.

"Consumers should not have to pay higher prices because companies violate the antitrust laws," Attorney-General Merrick Garland said in a statement. "If left unchallenged, Apple will only continue to strengthen its smartphone monopoly."

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The Justice Department said that Apple charges as much as $1,599 for an iPhone and makes larger profits than any others in the industry. Officials also said that Apple charges various business partners — from software developers to credit card companies and even its rivals such as Google — behind the scenes in ways that ultimately raise prices for consumers and drive up Apple's profits.

Dating back to its time as a marginal player in the personal computer market, Apple's business model has long been based on charging users a premium for technology products where Apple dictates nearly all of the details of how the device works and can be used. The Justice Department seeks to unwind that business model by forcing Apple, which has a market value of $2.7 trillion, to offer users more choices around how apps can tap into the hardware that Apple designs.

Apple shares were trading 3.6 per cent lower.

Apple denied the allegations made by the government.

"This lawsuit threatens who we are and the principles that set Apple products apart in fiercely competitive markets. If successful, it would hinder our ability to create the kind of technology people expect from Apple — where hardware, software, and services intersect."

The Justice Department, which was also joined by the District of Columbia in the lawsuit, is seeking changes at Apple. An official said "the remedy has to be tailored to the harm that we are required to prove at trial" and suggested some form of break-up or reduction of the size of Apple was a possibility when they noted "structural relief is also a form of equitable relief".

The 88-page lawsuit, filed in US federal court in Newark, New Jersey, said it was focused on “freeing smartphone markets from Apple’s anticompetitive and exclusionary conduct and restoring competition to lower smartphone prices for consumers, reducing fees for developers, and preserving innovation for the future".

In the lawsuit, the US accused Apple of making its products worse for consumers to block competitors and cited five examples where Apple used mechanisms to suppress technologies that would have increased competition among smartphones: So-called "super apps," cloud stream game apps, messaging apps, smartwatches and digital wallets.

For example, the US alleges Apple made it more difficult for competing messaging apps and smartwatches to work smoothly on its phones. They also allege that Apple's app store policies around streaming services for games have hurt competition.

In Europe, Apple's App Store business model has been dismantled by a new law called the Digital Markets Act that went into effect earlier this month. Apple plans to let developers offer their own app stores — and, importantly, pay no commissions — but rivals such as Spotify and Epic argue Apple is still making it too hard to offer alternative app stores.