Lilium had already filed for bankruptcy in October
business3 days ago
Apple has announced plans to open the first of several flagship retail stores in Saudi Arabia starting 2026, while an Apple Store online will open in the Kingdom as early as summer 2025.
For the first time, customers in the country will be able to shop Apple's full range of products with direct service and support in Arabic, the tech giant said in a statement.
CEO Tim Cook emphasized Apple's dedication to deepening its connections with Saudi customers and supporting their passions and ambitions.
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The expansion will offer a variety of ways to shop, compare products, and access financing and payment options. Customers will also receive personalized service and device setup assistance from Apple’s knowledgeable team members.
Apple's planned stores in Saudi will include an iconic location at Diriyah, a UNESCO World Heritage site.
Apple is building on its existing investments in Saudi Arabia, including the Apple Developer Academy, which opened in Riyadh in 2021. This academy, located at Princess Nourah bint Abdulrahman University, offers training for women in coding, design, and entrepreneurship. Graduates have successfully launched apps for domestic and international audiences, contributing to the country’s growing app economy.
The tech company has spent over 10 billion SAR with local businesses in the past five years and supports public transit innovations like Apple Pay.
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