Apple told to end geo-blocking on services such as App Store by EU

Apple was told by the EU on Tuesday to stop geo-blocking, the practice of restricting content according to a user's geographical location, on services such as its App Store, Apple Arcade, Music, iTunes Store, Books and Podcasts.

The European Commission said it had identified several potentially prohibited geo-blocking practices on some Apple Media Services and threatened enforcement measures by national regulators if Apple failed to address its concerns.

"We are stepping up the fight against geo-blocking. No company, big or small, should unjustly discriminate customers based on their nationality, place of residence or place of establishment," said European Commissioner Margrethe Vestager.

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The EU said Apple had one month to propose commitments on it would address the geo-blocking it had identified.

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