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Tecom Group rebrands two communities

dubai - Tecom has been renamed as Barsha Heights

Tecom Group, operator of 11 sector-focused communities in Dubai announced on Tuesday the rebranding of two of its destinations, sites B and C.

Located in new Dubai, Barsha Heights and Sufouh Gardens feature residential and commercial units as well as serviced apartments and hotels. Site C, currently known as Tecom, is to be renamed Barsha Heights while site B, located north to Dubai Internet City, will be known as Sufouh Gardens.

This comes as part of Tecom Group's commitment to deliver sustainable, holistic communities and continuously enhance the environment and lifestyle through the optimisation of community relations and asset management. To this end, Tecom Community Management (TCM), an independent entity, has been created to ensure that Tecom's communities are managed to the highest international standards and bring significant added value to investors.

TCM, which is responsible for managing and improving all Tecom Group's communities, aims to enhance residents and investors' experience within Barsha Heights and Sufouh Gardens by providing state-of-the-art services. TCM will ensure optimum service delivery, foster good relations between stakeholders as well as enhance communities by maintaining and improving infrastructure, landscaping and adhering to the highest level of health, safety and security.

Fareed Abdulrahman, chief commercial officer at Tecom Group, said: "The new brands will better resonate with all our stakeholders, and with the value added services of TCM, investors will be more confident in the value of their assets. Barsha Heights and Sufouh Gardens will quickly become interwoven into the fabric of Dubai as household names and will stand out as highly attractive and vibrant communities."

- business@khaleejtimes.com