Dubai - The pandemic and subsequent impacts that followed have emphasised that connectivity is an essential component of our society.

If there was one thing that this wild 2020 has taught us, it’s the fact that keeping in touch — no matter where we are or what the situation is — is a critical component of our daily endeavours and lives.

And being an industry leader, du has ensured that it was always there for all those depending on them through those tough times, by quickly innovating and adapting.

“The pandemic and subsequent impacts that followed have emphasised that connectivity is an essential component of our society. Although we already knew its importance and value, lockdown measures, movement restrictions and the strain these placed on communities and industries demonstrated that connectivity is key to social and economic continuity,” Fahad Al Hassawi, acting CEO of du, told Khaleej Times in an interview during Gitex Technology Week 2020.

“What also became even more apparent is the crucial role of telecommunications providers in their areas of operations. At du, we supported residents and the education, business, and healthcare sectors in every way possible in line with our corporate social responsibilities, ensuring the population had seamless access to the services they needed to remain connected in personal and professional life.”

Du, the Dubai-headquartered telecom giant from Emirates Integrated Telecommunications Company (EITC), is one of the biggest participants at Gitex, demonstrating its next-generation services from 5G to consumer and enterprise solutions. Al Hassawi is keen to get the message across: Du will always be at the UAE’s service, and it will not relent on adapting and be the first to roll out the latest innovations.