VCE set to expand MEA footprint

VCE, the converged platforms division of Dell EMC Corporation, is geared up to expand its footprints in the Middle East and Africa using Dubai as a springboard.
Nigel Moulton, chief technology officer of VCE in EMEA, said following his company's "massive success" in the Middle East, the next stage of growth would come from geographical expansion and expanded portfolio of products. In the GCC, VCE has an office in Dubai and strong operations in Saudi Arabia, Kuwait and Qatar.
He said VCE has its sight set on new market forays, having made its presence in countries in central and eastern Africa. "We are making our presence felt in some more key markets in Africa. Our strategy is to focus on countries with strong GDP growth where our technology is required by banking systems that are maturing and mobile markets that are expanding fast."
"VCE's market share in the Middle East converged infrastructure market is significant with client base stretching across large enterprise organisations in finance, automotive oil and gas sectors which are facing the biggest set of challenges to be solved," said Moulton. He said VCE, which would be participating at Gitex Technology Week 2016 in October, has been expanding its portfolio to provide more platform choices like VxRack, the industry's first rack-scale hyper converged system, and VCE Vscale Architecture to address data center scale without silos.
Even after tech giant Dell completes its $67 billion acquisition of EMC, VCE's converged infrastructure products differ enough from Dell's converged offerings to avoid overlap.
Moulton said VCE's mission since inception has been to free IT organisations from expending resources and effort managing infrastructure, so they could deliver next-generation services to their end users. "One key message of VCE to the market is "don't build, instead buy technology." It will actually cost less and it will be more efficient for IT organisations to buy technology rather than build it themselves. Our argument is that by buying our technology as a single piece of infrastructure, you can be assured of the result, and in the long-run it proves to be cost effective."
VCE, which pioneered converged infrastructure with the introduction of Vblock System in 2009, offers industry-leading converged and hyper-converged infrastructure platforms to simplify the state of IT, modernise data centers, and help transform businesses. It allows organisations to reach the cloud faster, with the world's first converged infrastructure solution for private cloud.
"At VCE, simplicity is the core driver behind everything we do. Our mission is to break down the silos in the data center - reversing the status quo of static and inflexible pools of resources," he said.
VxRail is the latest offering from VCE. VCE consists of three main converged system products: the Vblock, which uses Cisco networking and servers; VxRack for hyperscale environments; and the Evo:Rail appliance VSPEX Blue.VxRail is available in multiple configurations, including all-flash options for enhanced performance, enabling simple scalability. He said VCE's broad converged infrastructure portfolio helps customers deliver world-class cloud and mobile-ready IT services to their businesses, including the only portfolio that can natively replicate between VCE core data center and edge infrastructure for seamless, consistent operations. VCE Vision Intelligent Operations software supports all VCE systems including VxRail Appliances for a complete view of all VCE resources from the core data center to remote and distributed locations.
"Our hyper-converged offerings help IT organisations eliminate complexity and increase agility, enabling them to focus on innovation to drive business growth. VxRail Appliances are the most cost effective and efficient way for customers to extend and leverage investments in existing VMware environments for mid-range data centers and enterprise edge," said Moulton.
He said VCE's portfolio had expanded to include VxBlock Systems, integrating a wide-array of technologies and offering increased choice and flexibility. With a flash-optimised portfolio, VCE provides even more options for customers to transform and
According to the latest market data, VCE was the largest supplier of Integrated Systems with $743 million in sales, or 36.3 per cent share of the market segment.
During the fourth quarter of 2015, the Integrated Systems market generated revenues of more than $2 billion, which represented a year-over-year increase of 6.7 per cent and 65.6 per cent of the total market value.
- issacjohn@khaleejtimes.com

Issac John

issacjohn@khaleejtimes.com