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WATCH: MidEast Watch & Jewellery show opens at Expo Centre Sharjah

Sharjah - The opening ceremony was attended by Abdullah bin Mohammed Al Owais, chairman, Sharjah Chamber of Commerce and Industry and Expo Centre Sharjah; Saif Mohammed Al Midfa, CEO, Expo Centre Sharjah; other officials, dignitaries and industry representatives.

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The region's most-anticipated jewellery event is here. After generating a lot of buzz across its target markets, curtains have gone up on the landmark 40th MidEast Watch & Jewellery Show at Expo Centre Sharjah.
The five-day show was opened by Shaikh Khalid bin Abdullah bin Sultan Al Qassimi, chairman of Sharjah Sea Ports and Customs. It will continue until April 9.
The opening ceremony was attended by Abdullah bin Mohammed Al Owais, chairman, Sharjah Chamber of Commerce and Industry and Expo Centre Sharjah; Saif Mohammed Al Midfa, CEO, Expo Centre Sharjah; other officials, dignitaries and industry representatives.
"This is a historic moment for regional jewellery industry. For close to a quarter of a century and through 40 editions, the MidEast Watch & Jewellery Show has been the most reliable marketplace as well as a meeting place for the regional and global jewellery industry. Expo Centre is marking this milestone by offering the best ever jewellery showcase, superior networking opportunities, and celebrated Arabian hospitality - all in one exciting package," said Owais.

Snapshots from #WJ40 at #ExpoCentreShj . Come & visit us from 5-9th April. pic.twitter.com/rgm8fjhZDt
- Expo Centre Sharjah (@ExpoCentreShj) April 5, 2016

On the back of unprecedented interest generated through a 360 degree marketing campaign across the region and other markets, the show is expecting a high double-digit increase in visitor turnout. It attracted close to 60,000 visitors for its previous edition. The show is featuring more than 500 exhibitors across 30,000 square metres of exhibition space at all the six halls at Expo Centre.
Midfa said: "Never in the four-decades-old history of Expo Centre Sharjah we have undertaken such a massive marketing drive. Right from the high-profile branding deal with Air Arabia, to screen across all prominent shopping malls, public buses and social media, we have ensured that no one misses the 40th MidEast Watch & Jewellery Show in our target markets. This is going to be the best ever edition of the show."
Some of the key attractions include the National Pavilions, featuring India, Hong Kong, Italy, Lebanon, Singapore & Malaysia, Thailand and China, apart from sure-shot head turners like the world's largest gold ring (Star of Taiba) and gold dress (Princess of Taiba).
Besides, on every purchase of Dh500, visitors have the chance to qualify for raffle draw. The Hong Kong and Thai pavilions are also giving away prizes to visitors. Visitors can also get jewellery customised to suit their style and taste, and take home a piece of history commemorating the 40th edition. The show is open to visitors from 12 noon to 10 pm daily, and from 4 pm to 10 pm on Friday (April 8). Exclusive timings for ladies are on Wednesday from 12 noon to 4pm. Entry and parking are free. - business@khaleejtimes.com