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Why more companies must offer CSR schemes

dubai - Many millennials actively seek jobs at organisations that offer CSR programmes

A good corporate social responsibility (CSR) programme offers a lot of benefits to both businesses and communities they are active in, experts at the 2017 HR Summit & Expo said on Tuesday.

Speaking at a seminar on employee engagement for social impact, Dima Najim, MD of EFE-UAE, said corporate volunteering programmes offer a multi-dimensional benefit to firms. They improve employee engagement within the company, she said. Also, such programmes are a way for companies to give back to the community. Lastly, they are a great way for fresh graduates entering the workforce to establish themselves. "If you look at the people entering the workforce today, you will notice that it is the time of the millennials," said Najim.

What sets millennials apart from the generation before them is that they are social, connected and cause-driven, she said. Many of them will actively seek out employment at organisations that offer CSR programmes. This is one of the many reasons why companies that do not offer such programmes need to focus on creating one as soon as possible, otherwise they risk alienating the younger generation entering the workforce.

Ghadeer Khuffash, CEO of Jordan Education Employment, said unemployment continues to be a major problem in many Arab countries. This is because of many reasons, including a freeze on hiring, companies not finding the right talent and young graduates lacking the skills necessary for the job.

"Many also find it difficult to find jobs that are the right fit for them, so it is necessary to offer them a way to polish themselves and their skills before they are ready to graduate," she said.

One of the best ways for companies to do this is through volunteering programmes that offer aid to students and fresh graduates, including on topics such as interview processes, CV writing and internship opportunities.

The HR Summit and Expo 2017 is taking place at the Dubai International Exhibition and Convention Centre and will run until November 8, 2017.

- rohma@khaleejtimes.com