The Authority of Social Contribution (Ma’an) is hopeful that these initiatives will bring life-changing impacts
How did designing happen for you? Did you train in fashion?
All my training was on the ground, I think that is the best way to educate yourself to work in the fashion industry.
Will you be working on more films, either as a stylist or as an actor? The Bollywood factor must be helping you in your fashion work?
I am open to all opportunities as long as they help me grow as a person or a professional. The project has to be worthwhile regardless of the industry.
Does your love of dance influence your design work?
Dance is my first love, but I don't think it has a direct influence on my design work. Having said that, dancing first thing in the morning clears my mind and keeps me extremely fresh for all other work that day.
Is your label exclusive to your e-commerce site - Pernia's Pop-Up Shop?
The Pernia Qureshi label sells at Pernia's Pop-Up Shop online, it also sells at Pernia's Pop-Up Studio and Pernia's Pop-Up Show. These are the three parallel legs of our business. You will also find us at exclusive exhibitions, such as Modista in Dubai.
How come this is the first time you are bringing your line to Dubai?
Pernia Qureshi label does very well online, with clients in Dubai and the UAE. I wanted to test the waters and see how we do offline in Dubai and felt Modista was the right place to make my collection debut. We definitely plan on bringing Pernia's Pop-Up Show to Dubai soon.
Tell us about the Spring/Summer line you are bringing to Dubai?
We are bringing our latest Spring/Summer 18 collection which is also available on Pernia's Pop-Up Shop. There are really cool pants and crop top sets, ruffle dresses, jumpsuits, capes, it is a nice mix. My favourite piece is a light peach ruffled cold shoulder dress, it's fun and flirty.
You have been to Dubai a few times, what do you think of fashion here?
I love the fashion in Dubai. Women are extremely sophisticated and feminine. I have always been enamoured with girls who can do their own make-up well and everyone in Dubai seems to be a professional. I think women in Dubai are very clued in as far as the latest trends are concerned. I would like some beauty tips from them.
Modista will take place on Saturday, April 28 from 10am to 8pm, at Roda Al Murooj Hotel, Dubai.
The Authority of Social Contribution (Ma’an) is hopeful that these initiatives will bring life-changing impacts
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