The storm had already claimed the lives of at least two people in China's Hainan and 16 people in the Philippines
asia10 hours ago
they're also becoming popular in the ad world.
South invasion
Leading the brigade is Tamil star Trisha, who's endorsing three prominent brands on national TV: a soft drink, a scooter and a chocolate, which featured Preity Zinta a couple of years ago.
"And she's done justice to all the brands. For example, Trisha promotes a scooter whose target audience is college-goers. And Trisha portrays their aspirations beautifully: she's bubbly, young and fun, and this has made the ad more authentic," says Prasad Narasimhan, vice-president, marketing, of the brand.
Surya, who's a hot fave down south, is also endorsing a leading bike on national prime time TV. "He's our brand ambassador in the south. And even though the national campaign is dubbed from the Tamil version, he's started getting national recognition," says Narasimhan.
He adds that the brand demanded someone who's macho with an appealing personality because those are the qualities associated with the bike. "And we felt Surya fit the bill. And the nation doesn't see Surya as a southern hero; he's a protagonist in the ad," he says.
The storm had already claimed the lives of at least two people in China's Hainan and 16 people in the Philippines
asia10 hours ago
Dubai Police have asked drivers to be extra cautious
transport10 hours ago
The former all-rounder has returned to cricket during the past year after a horrific car crash at the end of 2022
cricket10 hours ago
Dubai Police have asked drivers to be extra cautious
emergencies11 hours ago
The country has set a new Guinness World Record by creating the largest falcon hood, beating the previous record of 1.65 metres
uae12 hours ago
Hamas' health ministry said that 94,616 people have been wounded since the conflict began on October 7
mena12 hours ago
In most Islamic countries, including the Gulf countries, the Prophet's birthday is observed on 12 Rabi’ Al-Awwal 1444
uae holidays13 hours ago
Traffic will be diverted to the opposite side during this period
transport13 hours ago