Pop group 'Now United' reunites in Dubai for new single

Now United - the global music group created by industry icon Simon Fuller comprised of 15 young artists from 15 different countries around the world - has announced the release of its latest track, Feel it Now. The energetic summer anthem celebrates the enduring positivity of today's generation and debuts as the group begins to reunite in Dubai to continue their search for a new member from the Middle East and North Africa.

In their continued partnership with Now United, Pepsi collaborated on the official Feel It Now music video, which showcases the song recorded from the group members' individual homes while apart over these last months, with footage filmed during their Pepsi-sponsored world travels in 2019, before the global pandemic. The cola brand will feature the uplifting track in its advertising and digital content to be rolled out in various markets around the world.
The group is together in Dubai to collaborate on new music and to complete the search for a new member from the Middle East and North Africa, announced last November. A September bootcamp event will include virtual auditions from finalists, with the winner joining the group in Dubai.
Fuller said, "Now United is all about incredible young talent coming together to showcase their passion for music and dance, and to share their unique backgrounds with fans around the globe. We are so impressed with the submissions we received and look forward to announcing soon a wonderful new talent to join the group and represent the region."
Now United's Bailey May said: "Feel It Now captures the spirit of both Now United and Pepsi and celebrates how we're feeling about being back together. Over the past six months, we and our amazing fans have sung together, danced together and stuck together, even when we couldn't be together. We are thrilled to be back together again in Dubai to create new music that our fans will love, and to find our new member from the region."