Covid-19 cost culture over 10 million jobs, up to 40% in lost revenue, says new report

The Department of Culture and Tourism - Abu Dhabi and the UNESCO on Monday launched the co-publication Culture in Times of Covid-19: Resilience, Recovery and Revival, giving a global overview of the impact of the pandemic on the culture sector since March 2020, and outliningdirections for its revival.

During the launch it was also announced that the 5th edition of Culture Summit Abu Dhabi will take place this year on October 23-25.

Examining the impact of Covid-19 across all cultural domains, the report highlights that culture was one of the most seriously impacted sectors globally, with more than 10 million jobs lost in 2020 alone and a 20-40 percent drop in revenues across the sector. The sector also saw a decline of 25 per cent of its Gross Value Added (GVA) in 2020.

However, while most of the sector suffered a sharp decline, online publishing and audiovisual platforms experienced growth due to increased reliance on digital content during the pandemic. The publication also identifies major global trends reshaping the culture sector and proposes new integrated policy directions and strategiesto support the sector’s revival and sustainability.

“We have identified major reforms currently emerging around the world in response to the global crisis. It is essential to recognise the potential of the culture sector to fuel societal transformation and recovery across all development objectives and support integrated approaches to revive the culture sector,” said Ernesto Ottone R., UNESCO Assistant Director-General for Culture.

“While the report highlights the repercussions of the pandemic on the culture sectors globally, we are optimistic about how we, as an international cultural community, can move forward. More significantly than the findings themselves is what the report proposes in terms of directions and strategies that will better shape the sector into a resilient and sustainable one for generations to come,” said HE Mohamed Khalifa Al Mubarak, Chairman of DCT Abu Dhabi. “Our partnership with UNESCO and Abu Dhabi’s role in producing the report cements our commitment to generate solutions and policies that will strengthen the culture sector in the UAE and around the world.”

Shifts in the cultural value chain

Using data from more than 100 industry reports, 40 expert interviews, and economic analyses, the publication underscores the need for an integrated approach to the recovery of the culture sector and calls for a re-framing of the value of and support for culture, as a critical foundation for a more diverse and sustainable society.

The report also highlights broader shifts in cultural production and dissemination, notably due to the accelerated digitisation of cultural products during the pandemic. Revenues from the digital creative economy totalled $2.7 billion globally in 2020, over a quarter of the sector’s overall revenue.

A threat to cultural diversity and the diversity of cultural expression

The pandemic has proven a threat to cultural diversity. The increased precariousness of the livelihoods of freelancers and cultural workers, combined with the exacerbation of already deep-rooted inequities in terms of gender and disadvantaged groups in society, have caused many artists and culture professionals to leave the field, undermining the diversity of cultural expressions. These inequities, combined with regional disparities, have severely undermined the production and distribution of cultural goods and services. For instance, in Latin America, 64% of freelancers in the culture sector lost more than 80% of their income as a result of Covid-19.

Redefining the culture sector’s place on the public agenda

ismail@khaleejtimes.com