Kalyan Jewellers: Brand legacy associated with trust

Kalyan Jewellers offers exquisite ornaments while considering distinct customer preferences based on local and cultural sensibilities. Kalyan Jewellers offers exquisite ornaments while considering distinct customer preferences based on local and cultural sensibilities.

In 1993, T.S. Kalyanaraman decided to start a jewellery showroom and named it Kalyan Jewellers. Armed with a brand philosophy, 'Trust is Everything', Kalyan Jewellers was established in Thrissur, Kerala and business boomed under the leadership of its founder T.S. Kalyanaraman. The brand's approach was to change the way jewellery was sold and to usher transparency in a sector which was largely unorganized. 
Kalyan Jewellers further withstood the test of time despite stiff competition and established itself as one of the most trusted jewellery brands. The jewellery specialists marked its entry to the UAE in 2013, launching six showrooms on a single day.
At present, it has a network of 100 exclusive showrooms in India and 32 exclusive outlets in the UAE, Kuwait and Oman. It employs over 8,000 people and has a focused approach on employee engagement and satisfaction.
Dazzling collection
With a rich variety of jewellery motifs and designs that take inspiration from different regions around the world, Kalyan Jewellers understands the need to fulfil distinct customer preferences based on local and cultural sensibilities. Its new showroom at Salma bint Rashid Al Zaal Building, Souk Al Kabeer Street in Meena Bazaar, Bur Dubai, offers an exclusive section displaying Kalyan's new brand Muhurat, a wedding collection that features a wide range of exquisite bridal jewellery, including stunning polki pieces.
Kalyan Jewellers takes into consideration the different lifestyle and needs of its consumers. Hence, its collections offer jewellery that is ideal for daily wear as well as for special occasions, alongside a range of contemporary and traditional designs.
Kalyan's most popular house brands are Ameera - exclusive Arabic wedding jewellery; Mudhra - handcrafted antique jewellery; Nimah - authentic heritage jewellery; Anokhi - uncut diamonds; Apoorva - diamonds for special occasions; Antara - wedding diamonds; Hera  - daily wear diamonds;  Ziah - infinite sparkles and Rang - precious stones jewellery. Bespoke collections such as Turkish and antique are also available across all Kalyan Jewellers showrooms.
Face of the brand
In 2012, Kalyan Jewellers signed on its global brand ambassador, Shri Amitabh Bachchan, the legendary icon of the Indian cinema, who symbolises the brand attributes of Trust and Timeless.
Kalyan's leadership position in the industry is defined by its customer-centric business model that includes pioneering initiatives such as:
Pioneers of the BIS certification of gold jewellery
Customer loyalty programme, which today has more than two million members
Use of detailed price tags to show making charges, providing increased transparency to customers
Concept of neighbourhood customer service centres in the jewellery industry under the 'My Kalyan' brand
Introduced male brand ambassadors
Multiple-showroom launches in the same city on the same day
The first jewellery brand in the UAE to launch a co-branded credit card with RAKBANK that offers 'Gold back'
Offering affordable diamonds duly certified and with a cash-back and buy-back offer
Brand Connect
Kalyan Jewellers strongly believes in offering nothing less than the best to its consumers and engages with its patrons deeply. Kalyan Jewellers brand ambassadors reflect the core value of the brand -Trust is Everything. Over the years Kalyan has associated with some of the icons of the Indian film industry as they represent this value truly. The peerless Amitabh Bachchan is a symbol of excellence and other ambassadors such as Katrina Kaif, Nagarjuna, Shivarajkumar, Manju Warrier, and Prabhu Ganesan also have a great connect with audiences and are celebrated in their own respective language cinema and region.
Future plans
Kalyan Jewellers plans to expand into Bahrain as the fifth market in the GCC. Kalyan Jewellers will also pursue its global plan with expansions in Singapore, Malaysia and the US. Recently, the company has also made a foray into e-commerce through their website www.kalyanjewellersonline.com and www.candere.com plans to strengthen its position in the e-commerce segment.