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Because the fight against cyber fraud is also a battle of wit and creativity, a leading UAE bank has upped the ante with its music video conveying the message with a swag.
Combining deadpan wit and honest-to-goodness advice, Emirates NBD produced a parody of It Wasn't Me, the popular hit song by Jamaican rapper Shaggy.
The two-minute video starts with a male customer calling the bank claiming that his entire account was wiped out after receiving an email that he has to rectify his payment issue by sending his bank details and password.
But the bank manager plainly said: "It wasn't me" and rolled off to rap, in typical Jamaican voice and diction, how hackers are always prowling on unsuspecting individuals.All the things a bank won't ask, but a fraudster will! Our latest film "It Wasn't Me", in collaboration with @dubaipolicehq, gives you the do's and don'ts of keeping your identity and account secure at all times.#YourSecurityOurHappiness #Dubai #UAE #SecureYourAccount #EmiratesNBD . - ?? ?? ?? ????? ??? ??????? ??? ???? ??? ??? ???????. ?????? ??????? "?? ??? ???"? ???????? ?? ???? ???? ????? ???? ???? ?????? ???? ????? ?????? ????? ?????? ?? ???? ???????.#???_????? #?????_??????? #???#????????_???????_???????View this post on Instagram
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Abdulla Qassem, group chief operating officer at Emirates NBD, called cybercrime a "global threat" that demands a collective approach between banks, law enforcement agencies, the media and end users.?? ?? ?? ????? ??? ??????? ??? ???? ??? ??? ???????. ?????? ??????? "?? ??? ???"? ???????? ?? @EmiratesNBD_AE? ????? ???? ???? ?????? ???? ????? ?????? ????? ?????? ?? ???? ???????. #???_????? ?? ?????? ????? ? #????_??? ?? ??? ????? ??? ????? ?????? ??? ?????? www.ecrime.aeView this post on Instagram
A post shared by Dubai Police ???? ??? (@dubaipolicehq) on
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