Diwali: Own a piece of tradition

JJ & Sons Jewellers, established in 1965, have built a strong reputation for themselves in the market when it comes to offering the latest designs in 22k, 21k and 18k gold and diamond jewellery.
Managing Partners Vipul Sagar, Digesh Sagar with Tarun Sagar, Chairman, manage the brand. Their stores are located in Meena Bazaar, Dubai, Sharjah Central Souk and Ajman Gold Souk.
Digesh Sagar highlighted: "The year 2016 has been great one for us as we have opened one of the biggest jewellery stores in Meena Bazaar, and received a very good response."
Furthermore, he says that 2016 in general has been great for the gold jewellery market. "The market is picking up now; initially it was a little dull. With 2020 coming up, it is going to be a very good market, not only for gold jewellery, but also for everything. We are very positive that the market will pick up very well as people have started spending again," said Sagar.

Stunning pieces
Some of their popular jewellery items during the festive season are from their collections such as the Amulya - The Heritage Jewellery collection. It consists of antique style traditional jewellery worn specially during occasions like Diwali.
Sagar said, "These are lightweight pieces that look heavy, but can be worn easily during poojas and make for the perfect accessories." Another popular collection is the Astra Diamonds Collection. With these, the customer can wear one piece of jewellery in six different styles. These are also great gifts for loved ones on the special occasion."
Sagar points out the store has signed contracts with over 100 workshops who exclusively design jewellery for JJ & Sons, hence offering customers one-of-a-kind jewellery pieces that are not available in any other jewellery stores.

Protecting the customer
Sagar said that the company is offering the 'Gold Price Protection Scheme' this festive season where a customer can book the gold price by paying 10 per cent of the amount and opt for delivery on the day of Dhanteras or Diwali with a free gift. It is considered auspicious to buy gold on these days.
He added, "This arrangement makes sure that customers don't have to worry if the gold prices go up on the auspicious day. As a result, shopping for gold is not affected by the fluctuating gold prices."
 
Great gifts
JJ & Sons Jewellers is giving away Apple iPhone 7, Samsung tabs, certified freshwater pearl necklaces, branded watches and silver coins. Everyone is a guaranteed winner this festive season. "The customers get something on every purchase. More than 20 iPhones and Samsung tabs have already been booked since the launch of the campaign," says Sagar.

Amulya - The Heritage Jewellery collection consists of antique style traditional jewellery designed specially for occasions like Diwali.